Instagram ruined a lot of people’s week with one simple post on it’s @creators account. Specifically, they made a lot of the “beat the algorithm” crowd upset. For the first time in…maybe ever, Instagram actually gave us real guidelines for how to use hashtags. If you keep an eye on…

When it comes to building a relationship with your audience, email marketing comes out ahead of social media marketing. — Facebook, Instagram and WhatsApp were all knocked offline for several hours earlier this week. Facebook is also facing new scrutiny of it’s practices and algorithm, brought on by a whistle-blower from within it’s ranks. Its been one heck of a week for the social media giant. One key takeaway from…

The labor market is crazy. Businesses who cannot hire and retain quality employees are facing a lot of strain. Big businesses are not immune. In fact, they may be struggling on an scale as large as they are. …

Video has become the dominant format in digital marketing. Social media platforms are promoting the use of video over everything else. Small businesses can’t afford to ignore this video content creation trend. Video can be an intimidating format. But, it doesn’t have to be. …

Video has become the dominant format in digital marketing. Social media platforms are promoting the use of video over everything else. Small businesses can’t afford to ignore this video content creation trend. Video can be an intimidating format. But, it doesn’t have to be. …

Few concepts in marketing are as widely accepted as canon as the sales funnel. But, is it time for us to reexamine the sales funnel’s lofty status and possibly scrap it altogether? Last week I came across an article that made the claim that the concept of a sales funnel…

Few concepts in marketing are as widely accepted as canon as the sales funnel. But, is it time for us to reexamine the sales funnel’s lofty status and possibly scrap it altogether? Last week I came across an article that made the claim that the concept of a sales funnel…

You don’t have to be a business that caters to Gen Z in order to be able to find a home amongst the 1 billion plus users on the video sharing platform. Let’s take a look at the why and how of marketing your small business on TikTok. I am a 50 year old white guy. I also have a TikTok account. And the trends are starting to show that I am not alone. I did…

You don’t have to be a business that caters to Gen Z in order to be able to find a home amongst the 1 billion plus users on the video sharing platform. Let’s take a look at the why and how of marketing your small business on TikTok. I am a 50 year old white guy. I also have a TikTok account. And the trends are starting to show that I am not alone. I did…